Aily, an artificial intelligence app for businesses, underwent a rebrand and was looking to move it online and into motion. My role was to support the brand, motion and website relaunch to establish how the brand presented itself today. This project was a huge undertaking but offered unique learning opportunities in the tech of tomorrow.
To give Aily the exciting modern sci-fi feel, the brand was given a sleek black background as standard with vibrant colours to express the kinetic feel the client wanted their branding to portray. Uni Neue was a great balance as a typeface, keeping the brand modern while also calling to its strong tech roots.
Working closely with a developer, we both optimised the performance and design on the new website. I would focus on introducing brand elements and motion. An example of this is the White Hot Glow which is a large living white and green gradient.
I built a gradient better suited to the purposes of the website and the developer to ensure this brand element, which was integral to Aily, was included. Here is a link to their website.
Given its strong corporate ties, the client works heavily in Powerpoint. So a template was developed for them that's fully editable with mockup phones to highlight app screens quickly and easily. The bespoke slides completed for specific purposes allowed me to push elements such as the keyline to its limits in combination with others to offer intrigue.
The first video Aily wanted was for the rebrand launch. This would establish how Aily would present itself in motion, so I took care to examine the existing design elements in static and consider what to do with them. Other than the White Hot Glow gradient seen on the website, there is also an Electric Glow which traces the edges of devices like phones and tablets to give it a unique sheen. Using an After Effects plugin called Saber, the Electric Glow could now move along any path and even flare up depending on the pacing of the video. When planning the storyboard, I felt that displaying the sleekness of the brand and the versatility of the Aily app was a key component. So I introduced a quick zoomed section of the logo before the final reveal. A final sequence highlights that Aily can be used across multiple devices. The final video can be found below in the post Aily made to announce the rebrand on LinkedIn.
