A highend marshmallow brand is launching and needs everything from; packaging, branding, and an eCommerce store. Their main competitors being The Naked Marshmallow Co, a brand with a focus on how they only use natural ingredients. Hello Mallow needed branding that not only stood out but also positioned itself as the premium marshmallow brand.
My first step in developing the website and branding was talking to the clients to establish what they were looking for. Who are your competitors? How do you see your brand as different from theirs? As I mentioned in the brief outline, The Naked Marshmallow Co. was the main competitor with a focus on its natural ingredients with a mixture of rustic and a classic sweet shop aesthetic. The clients were aiming to be the higher price point luxury product in comparison. From here I made some moodboards of existing luxury sweet brands that I felt captured what they were looking for in their niche brand. The clients seeing this gave me a clear indication of what they were looking for in terms of branding.
During this process we also established the target audience was to be females in their 20s, so the colour choices corresponded with that in mind with sweet pinks. In addition to some more standard tones for functionality across the design system. The colours would also have a different set depending on the product being viewed.
During this process we also established the target audience was to be females in their 20s, so the colour choices corresponded with that in mind with sweet pinks. In addition to some more standard tones for functionality across the design system. The colours would also have a different set depending on the product being viewed. Montserrat gave the copy a much needed accessibility factor throughout print and web.
Launching with eight flavours, the packaging is differentiated by unique iconography and colour combinations.
This project was very young, and we needed to go live before the project packaging had been printed. So it was time to mockup magic in Adobe Dimension.
I led the development of a vision room for the HCD capability internally at Sysdoc. The goal was to provide those outside of the team with a way of learning about my team and what we did during lockdown in the UK. Development meant a lot of stakeholder engagement and testing internally. On the way, I found that we needed to simplify our HCD process, and pivot to a more generic one as the existing one was hard to communicate internally or to clients. This way would also align better with Sysdoc’s internal processes outside of the team.Built in Microsoft Spaces, the room helped my team engage clients and internal employees alike. We could express what we do in an engaging format and start conversations about HCD and how to implement it in organisations.
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