Overview
Consisting of branding, graphic, and iPDF design. My healthcare and pharma client was looking to market their chronic disease drug to doctors. Throughout there needed to be narrative and graphic elements tying the campaign together.
Consisting of branding, graphic, and iPDF design. My healthcare and pharma client was looking to market their chronic disease drug to doctors. Throughout there needed to be narrative and graphic elements tying the campaign together.
Tasked with creating a campaign with sales material for a chronic disease drug, with a centrepiece being an interactive PDF for doctors. The narrative focused on a patient, with her story running alongside the drug information and research. I produced the interactive PDF with navigation throughout and interactive tables and charts for a pleasant user experience. 16 pages overall. The modular branding system used throughout the campaign was produced by myself and a Senior Art Director.
